When you’ve outgrown a $0 starter tier and your next invoice shows a $29 starter plan from Unbounce next to WordPress’s $9/month Personal tier, the contrast is stark enough to force a decision. Unbounce sells you a purpose‑built landing‑page engine with a single‑click publish workflow, while WordPress hands you a full content management system that can become a landing‑page powerhouse with plugins, but also demands more setup time.
Where the dollars actually land
Both vendors break their pricing into tiered plans that scale with ambition. Unbounce’s entry‑level Starter Plan (Monthly) is listed at $29 and includes the ability to set up and launch your first landing pages. If you’re willing to commit for a year, the Starter Plan (Annual) drops to $22, still covering the same launch features but billed annually. The next step, the Build Plan (Monthly) at $99, promises unlimited landing pages, while the annual version sits at $74. For teams that need testing, the Experiment Plan (Monthly) costs $149 and the annual option $112, both adding A/B testing. At the top, the Optimize Plan (Monthly) is $249 and the annual $187, delivering AI‑driven optimization. Unbounce also offers a 14-Day Free Trial at $0 for full access.
WordPress, by contrast, starts with a forever‑free tier at $0, then moves to the Personal plan at $9/month, the Premium at $18/month, the Business at $40/month, and the Commerce tier at $70/month. Each tier auto‑renews on a 12‑, 24‑, or 36‑month schedule, though the exact renewal figure is hidden behind a placeholder. The higher WordPress tiers unlock advanced design tools, SEO helpers, and e‑commerce capabilities, but they still charge a flat monthly fee regardless of how many landing pages you publish.
| Vendor | Plan | Price |
|---|---|---|
| Unbounce | Starter (Monthly) | $29 |
| Unbounce | Starter (Annual) | $22 |
| Unbounce | Build (Monthly) | $99 |
| Unbounce | Build (Annual) | $74 |
| Unbounce | Experiment (Monthly) | $149 |
| Unbounce | Experiment (Annual) | $112 |
| Unbounce | Optimize (Monthly) | $249 |
| Unbounce | Optimize (Annual) | $187 |
| Unbounce | 14‑Day Free Trial | $0 |
| WordPress | Free | $0 |
| WordPress | Personal | $9/month |
| WordPress | Premium | $18/month |
| WordPress | Business | $40/month |
| WordPress | Commerce | $70/month |
If you simply need a handful of polished landing pages and want a predictable, low‑touch cost, Unbounce’s $22 annual starter tier is the cleanest deal. It removes the need to host, secure, or theme a site, and the price includes the landing‑page builder out of the box. However, that convenience comes at the expense of flexibility: you can’t run a blog, sell products, or host a full site without moving to a higher‑priced Unbounce tier.
WordPress shines when you already have a website or need a platform that can evolve beyond landing pages. The $9/month Personal tier gives you a live domain, basic design tools, and the freedom to add plugins for forms, SEO, and even landing‑page templates. As your needs grow, the $40/month Business tier adds advanced customization and unlimited storage, making it a solid mid‑range choice for marketers who want both a blog and a landing‑page suite without paying for two separate services.
In short, pick Unbounce if you value speed, built‑in conversion tools, and a single‑price point for landing pages only. Choose WordPress if you need a full website that can double as a landing‑page host and you’re comfortable handling plugins and hosting yourself. Both pricing sheets are transparent, but the right tool depends on whether you’re buying a landing‑page specialist or a versatile CMS.
Pricing verified on 2026-09-23.