# You’ve just outgrown the free landing‑page builder and the next line on the invoice is staring back at you. On one side Leadpages asks for $99/month for its Grow plan, while WordPress starts you at $9/month for Personal and climbs to $70/month for Commerce. The gap is stark, but the decision isn’t just about the headline price.
What the monthly fees buy you
WordPress’ tiered pricing is presented as a per‑month charge that auto‑renews on a 12‑, 24‑ or 36‑month cadence. The Free tier is $0 and includes no expiration date, essentially a perpetual sandbox with WordPress.com branding. The Personal plan at $9/month adds a custom domain and removes WordPress ads. Premium at $18/month unlocks advanced design tools, the ability to monetize, and basic SEO. Business at $40/month introduces plugin installation, [[Google](/entry/google-ads-vs-meta-ads-vs-tiktok-ads-the-real-cost-to-start-2026) Analytics](/entry/plausible-vs-umami-vs-ga4-cost-privacy-and-the-consent-banner-question-2026) integration, and unlimited storage, which is where most marketers start to see real flexibility. The top‑end Commerce at $70/month layers in full e‑commerce capabilities, payment processing, and advanced shipping options.
Leadpages, by contrast, sells three flat‑rate tiers that all auto‑renew monthly. Grow at $99/month provides unlimited landing pages, basic lead capture, and a modest template library. Optimize at $199/month adds A/B testing, conversion analytics, and a larger set of templates. Scale at $399/month throws in advanced integrations, a funnel‑building suite, and priority support. There are no lower‑cost entry points beyond the free trial, so you’re forced into a higher commitment from day one.
| Plan | WordPress | Leadpages |
|---|---|---|
| Entry‑level | Free: $0 | Grow: $99/month |
| Mid‑tier | Personal: $9/month | Optimize: $199/month |
| Upper‑tier | Business: $40/month | Scale: $399/month |
| Full‑stack e‑commerce | Commerce: $70/month | — |
The WordPress table shows a clear low‑cost path for a simple site, while Leadpages’ table illustrates a steep climb that only makes sense if you need built‑in funnel analytics and conversion tools.
Who should pick which platform
If your primary need is a flexible CMS that can grow with plugins, custom domains, and eventually an online store, WordPress lets you start at $0 and only pay $70/month when you need full commerce features. This makes it ideal for small businesses that want to test the waters before committing to a high monthly spend. Conversely, marketers who need a turnkey landing‑page solution with built‑in split testing and funnel management will find Leadpages’ $99/month Grow plan already includes features that would require multiple WordPress plugins and third‑party services, each of which often carry their own fees. For data‑driven teams that rely on conversion metrics to justify ad spend, the Optimize tier at $199/month gives you the analytics suite without the overhead of stitching together separate tools.
In short, WordPress is the budget‑friendly, extensible option that scales up to $70/month for full commerce, while Leadpages is the premium, all‑in‑one funnel builder that starts at $99/month and quickly escalates to $399/month for the most advanced features. Your choice hinges on whether you value low entry cost and modular growth (WordPress) or a ready‑made conversion‑focused environment (Leadpages).
Pricing verified on 2026-09-23.