Leadpages did something the others haven't: it killed traffic caps on every plan. Unbounce and Instapage still meter you by monthly visitors — 20,000 and 15,000 on their entry plans — which means a page that succeeds can push you into a higher tier as a reward for working.
| Entry price | Traffic model | |
|---|---|---|
| Leadpages | Standard $49/mo (Pro $99, Conversion $299) | unlimited traffic, all plans |
| Unbounce | Starter ~$22/mo annual (Grow $49, Build $74, Scale $399) | metered — 20k visitors on entry |
| Instapage | ~$79/mo annual (Optimize $159+) | metered — 15k visitors on entry |
Unbounce is the pick for AI-assisted conversion optimization on paid campaigns — its Smart Traffic and AI copy tools are the reason people pay for it, and at 15,000–30,000 visitors a month its Build plan (~$74) is competitively priced. Past 30,000, the metering starts to hurt.
Instapage is the premium, enterprise-leaning option — the best A/B testing depth, personalization at scale, team collaboration — starting at $79/month and climbing. It's aimed at agencies and larger marketing teams running many pages with real experimentation programs.
Leadpages is the affordability and simplicity play: $49/month (with promos often lower), easy to use, and critically, no scaling tax — a high-traffic page costs the same as a quiet one. Above 30,000 visitors a month, that unlimited model makes it the obvious choice.
Running paid campaigns and want AI conversion tools: Unbounce, on the Build plan. Agency or team doing serious A/B testing at scale: Instapage. Want the simplest builder with no traffic penalty as pages succeed: Leadpages.