For a small or mid-size company, "identity" and "device management" increasingly come from one vendor. Three approaches:
| Per user/mo | Bundles in | Best fit | |
|---|---|---|---|
| JumpCloud | ~$9 (device mgmt) to ~$13 (SSO/directory), à la carte | directory + SSO + MDM + RADIUS + patch | SMB wanting one console for identity and devices |
| Okta | ~$2–15 depending on modules ($1,500/yr minimum) | SSO, adaptive MFA, lifecycle — assembled from modules | any-size org wanting best-of-breed identity |
| Rippling | ~$8 (IT) to $15–25 with more | identity + device + full HR/payroll platform | companies that want HR and IT in one system |
JumpCloud was built for the SMB that doesn't have (or want) Active Directory — a cloud directory that also does SSO, MFA, MDM for Mac/Windows/Linux, RADIUS for Wi-Fi, and patch management. À la carte pricing starts around $9/user for device management and $13 for the core directory/SSO. It's the value pick when you want identity and endpoints handled by one tool without enterprise pricing.
Okta is the vendor-neutral identity specialist. It's the deepest and most widely integrated identity platform, priced by module (SSO, adaptive MFA, lifecycle management, governance) with a $1,500/year minimum. It doesn't do device management natively — you'd pair it with a separate MDM. Pick it when identity is complex, you have a large SaaS estate, and you want the best-integrated IdP regardless of company size.
Rippling folds IT (identity + device management) into its HR and payroll platform, so onboarding a new hire provisions their accounts, apps and laptop in the same flow as running payroll. IT starts around $8/user. It's compelling if you want one system of record for people; less so if you already have HR tooling you're happy with.
Want identity and devices from one SMB-priced console: JumpCloud. Want the best standalone identity platform: Okta. Want IT and HR unified: Rippling.