Incogni vs DeleteMe: what it costs to get your name off data-broker sites

Incogni is cheaper and covers more ground on paper: $7.99/month on an annual plan (or $95.88/year), against data-broker coverage of 420+ sites on every tier it sells. DeleteMe only offers annual billing — no monthly option at all — at $129/year, which works out to about $10.75/month, dropping closer to $8.71/month if you commit to a two-year plan. Its Standard tier covers a narrower 92 sites.

The coverage-count gap is bigger than the price gap, but it's not the whole story. Incogni's process is largely automated — it fires off removal requests programmatically across its broker list and updates its dashboard monthly. DeleteMe leans more manual: real people handling the harder, higher-value removals from prominent people-search sites, updating quarterly rather than monthly. Slower, but the sites DeleteMe focuses on tend to be the ones that actually show up when someone searches your name.

| | Price | Coverage | Update cadence |
|---|---|---|---|
| Incogni | $7.99/mo (annual) | 420+ sites | monthly |
| DeleteMe | ~$10.75/mo (annual only) | ~92 sites (Standard) | quarterly |

Incogni also works outside the US, which matters if you're not American — a lot of this category is built US-first and simply doesn't function elsewhere.

If your goal is broad, automated coverage at the lowest price, Incogni is the straightforward pick, and the monthly-billing option (even though it costs more per month than committing annually) is a reasonable way to try it without a year-long commitment. If your specific worry is the handful of sites that show up first when someone Googles you — the ones a harasser or a stalker would actually find — DeleteMe's narrower, human-reviewed list may matter more than the raw broker count. Neither service is a one-time fix; brokers re-scrape and re-list your data periodically, so budget for this as an ongoing subscription, not a single purchase.